Case Study: FMCG Company Reduces Display Audit Costs by 75% After Implementing AIVision Display Scoring

29/05/2023

Introduction: How AIVision Display Scoring Revolutionizes Display Audits in the FMCG Industry

In the fiercely competitive fast-moving consumer goods (FMCG) market, ensuring effective product displays at points of sale is crucial for driving sales. However, traditional display audit processes are often costly, time-consuming, and prone to human error. This article walks through an illustrative example of how AIVision Display Scoring, an artificial intelligence (AI)-powered solution developed by AIVision, could help an FMCG company reduce display audit costs while improving operational efficiency.

The Problem: High Display Audit Costs and Limitations of Traditional Methods

Before implementing AIVision Display Scoring, this FMCG company faced several challenges in managing and evaluating display quality:

• High Costs: Hiring staff to inspect displays at hundreds, even thousands, of points of sale each month incurred significant expenses.
• Prolonged Time: The manual data collection and analysis process was time-consuming, leading to delays in making adjustment decisions.
• Subjectivity: Auditor assessments could be influenced by subjective factors, leading to inaccurate and inconsistent results.
• Difficulty in Tracking Effectiveness: Monitoring and evaluating the effectiveness of display programs was difficult due to a lack of accurate and timely data.

The Solution: AIVision Display Scoring - An Intelligent AI Platform for Display Audits

AIVision Display Scoring is a comprehensive solution that uses AI technology to automate the display audit process. This solution includes the following key steps:

1. Image Data Collection

Sales representatives or partners at the point of sale use smartphones or tablets to capture images of the product display area.

2. AI-Powered Image Processing and Analysis

The images are uploaded to the AIVision Display Scoring platform, where advanced AI algorithms automatically analyze and evaluate critical factors such as:

• Product Quantity: Counting the number of products on display.
• Product Placement: Identifying the location of products on the shelf.
• Planogram Compliance: Comparing the actual display layout with the approved planogram.
• Display Quality: Assessing product condition, cleanliness of the display area, and other factors that affect the customer shopping experience.

3. Report Generation and In-Depth Analysis

The data is analyzed and aggregated into visual reports, providing detailed information about display effectiveness at each point of sale. These reports help businesses:

• Identify high-performing points of sale and those needing improvement.
• Track the effectiveness of promotions and displays.
• Make timely adjustment decisions to optimize display effectiveness.

Expected Results: Cost Savings and Improved Operational Efficiency

After implementing AIVision Display Scoring, the FMCG company could target the following results:

• Lower Display Audit Costs: By automating the data collection and analysis process, the company could significantly reduce the cost of hiring audit staff.
• Higher Sales at Points of Sale: Improving display quality and planogram compliance could help increase sales at points of sale.
• Shorter Audit Time: The audit process could become faster and more efficient, saving the company time and resources.
• Improved Data Accuracy: Data can be collected and analyzed objectively and accurately, helping the company make decisions based on reliable information.

Conclusion: AIVision - A Trusted Partner for Intelligent Display Audit Solutions

This example shows how AIVision Display Scoring can help FMCG companies reduce costs, improve operational efficiency, and optimize sales. With advanced AI technology and a team of experienced experts, AIVision is proud to be a trusted partner accompanying Vietnamese businesses on their digital transformation journey and achieving sustainable success.

Want to learn more about AIVision Display Scoring and how it can help your business? Contact us today for a free consultation!