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AI retail display monitoring

VTraks: Win the shelf in every store

VTraks turns one photo taken at the point of sale into shelf and SKU recognition, planogram compliance and on-shelf availability results. Field teams see right away which displays fall short so they can fix them, while managers follow every store from one source of data.

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Published figures

  • 99.97% accuracy
  • 1M+ stores served
  • <1s per image

Figures published on vtraks.com.

Key features

  • Planogram platform: Configure thousands of planograms and apply them automatically by time, location and store.
  • AI image recognition: Recognise every SKU from a single photo or a scan batch of up to 200 photos, with each item counted once.
  • Compliance scoring: A Pass/Fail result for every display against its planogram, down to facings and positions.
  • Fraud detection: Duplicate, fake and screen-captured photos are caught before they skew your data.
  • Competitor and price intel: Competitor products, prices, combos and new launches are picked up in the same scan.
  • Data and insights: Every store in one data lake, with live dashboards and AI-generated insights.

How it works

  1. Capture: A field rep photographs the shelf at the point of sale.
  2. Scan: Send a single photo or a scan batch of up to 200 photos.
  3. Recognise: AI identifies each SKU, counts every item once and checks it against the planogram.
  4. Pass / Fail: Every display gets a clear result, so the team knows which gaps to fix.

Where it fits

  • Planogram compliance checks
  • On-shelf availability tracking
  • Display programmes
  • Price and competitor tracking
  • Field team management
  • Retail execution reporting

Brands shown as trusting VTraks on vtraks.com: Masan, Marico, Sabeco, P&G, Syngenta, Suntory, PepsiCo.

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